![]() ![]() Step 3: Add listings for all of your law firm’s multiple locations The Photos section can also feature Google Streetview, which gives viewers a 360-degree perspective of your location. Here’s an example of photos uploaded for Boston-based criminal lawyer, Matthew W. Note that photos should have a dimension of 720 pixels wide by 720 pixels tall and in a JPG or PNG format. In a nutshell, Google recommends adding the following: On their support page, Google confirms that businesses that upload photos are more likely to get clicks to their website than businesses that don’t post photos at all. Kevin recommends, “A hack for photos is to add your logo and an overlay to a stock photo, and maybe some text over it so it can be viewed as unique.” Step 2: Upload high-quality photos of your office, outside of your building, and the likeĪnother factor that can help with your local SEO tactic is to use high-quality photos of your office when creating your business listing. “The primary business category is by far the easiest win to make in terms of optimizing a GMB profile”, he quips. Our SEO Director Kevin Cook believes that setting the right primary business category for law firms is critical to your visibility. It should be accurate and specific so you’ll appear in relevant searches for the right potential clients. This category describes your business and the products or services it offers. The primary business category of a business listing is key to its visibility. Step 1: Fill in relevant details about your law firm (including your primary business category) However, there are best practices you can follow to ensure that your law firm’s business listing shows up in the local-3 pack, which refers to the first three businesses that appear on a map when a user Googles a local business. ![]() Getting discovered in Google Maps is not an easy feat. How to optimize a business listing for your law firm on Google Maps ![]() SEO best practices also contribute to being more prominent online, so Google recommends keeping your website optimized for local search. Google reviews show up next to your business name in a Google Business Profile, so focusing on getting more positive reviews for your firm should boost your prominence. In addition to having a strong online presence, a business should have positive customer reviews. A prominent business should have a website, social media pages, and listings in directories like Google My Business. Prominence refers to a business’s popularity – online and offline. This is why adding your business address can be a defining factor that sways a potential client towards your business instead of a competitor. If the search does not specify a location, Google will use the user’s last known location. Searches like “divorce lawyer near me” are signals that tell Google’s algorithm to look for the nearest business for that query. We’ll discuss how to create a profile that ensures your business appears in relevant local searches, including how to set the correct primary category for your law firm, at a later part of this post. It is, therefore, recommended that you enter complete and updated information about your business, which includes your address, phone numbers, business hours, and business category. Google picks the best match for local search queries against its Google My Business listings. Google claims that it relies on three important factors for local rankings. While there are no tactics that guarantee top search engine rankings, you can direct your efforts towards proven factors that drive the best chance of success. Three important local search factors to improve your business rankings Your prospective customers can check your business information such as the address & phone number, and check reviews by past customers on the profile. A Google Business Profile (GBP) lets you manage your presence on Google’s properties such as Google Maps and organic search.
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